The Lexus name is synonymous with creating amazing experiences of luxury. When the Lexus brand was founded in 1983, a team of engineers, designers & technicians were secretly given the ambitious task to build a luxury vehicle that outshines the world’s best, setting a new standard in automotive luxury. This task took 6 years to accomplish when the Lexus LS 400 first launched in 1989.
Lexus stands true to the original sentiment of its founding mission today. Reflecting the values required to continually reimagine automotive luxury and enrich vehicle owners with cutting-edge design and technology. Yet the origins of the Lexus brand are often misrepresented.
The brand Lexus combines the Latin “luxus” and the French “luxe” as symbols of elegance and sumptuousness, together with the Greek “lexicon” meaning language. Many people believe Lexus stands for “Luxury Export To The United States”, or a similar variation – fitting as Lexus was first released to the USA market in 1989.
However, this theory has been discredited by the Japanese Lexus advertising division Team One. According to Team One interviews, the brand name has no specific meaning and simply denotes a luxurious and technological image.
What are Lexus' Core Values?
With every Lexus we design, we strive to capture the emotions and needs of our customers, and cultivate amazing experiences that reflect our values. It’s our value for sheer hospitality, craftsmanship, design & technology that’s created loyalty and respect for the Lexus brand.
These are the things that matter to us and the things that drive us every day.
Lexus embodies the Japanese spirit of hospitality, Omotenashi.
Taking this promise forward, we don’t just fulfil our customer’s needs & desires, we anticipate them by putting our customer’s needs first.
Convenience to our customers forms the foundation of our design philosophy, whether that includes concealed windows with Lexus NX, or a smart powered tailgate with the Lexus RX, your needs are met with every model.
Takumi Master Craftsman
The Takumi, or master artisans, spend 60,000 hours to take their skills and dexterity to unmatched levels. Takumi's are masters of their art ensuring unparalleled quality, ensuring no vehicle leaves the factory without being methodically checked.
Every car manufactured by Lexus carries the trademark excellence of a Takumi. You can expect the minutest details to bring you extra comfort.
The source of inspiration for our bold design philosophy comes from nature, Japanese intelligence, and the human experience. These ideas translate to provocative design, born to make a statement, thus creating a distinctive driving experience. The Lexus IS can be defined as an example of bold design with sharp lines, paired with the signature spindle grille.
At Lexus, we are committed to reimagining automotive technology going beyond the application of advanced technology. Our Lexus Engineers are inspired by innovation and development - not satisfied with simply developing and innovating new technologies, but using them to ignite imagination for further applications and developments.