2022 LEXUSMELBOURNE CUP
LEXUS EXTENDS MELBOURNE CUP PRINCIPAL PARTNERSHIP WITH THE VICTORIA RACING CLUB
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Victoria Racing Club Chairman Neil Wilson said the extended partnership with Lexus was a strong endorsement of the club and the VRC's landmark community event, Lexus Melbourne Cup Tour, was an important part of the relationship.
"As custodians of Australia's greatest sporting and cultural icon, we very pleased to continue our longstanding partnership with Lexus," Mr Wilson said.
Mr Pappas said Lexus takes a long-term approach to its major sponsorships to maximise the positive outcomes for the Lexus brand and its strategic partners.
"We commenced our partnership with the VRC in 2003 and this year marks the 20th year of our involvement, and the fifth with naming rights to the Lexus Melbourne Cup," he said.
"It is also an honour to be only the fourth principal sponsor of this prestigious race in more than 160 years.
"We can't wait to see capacity crowds returning to Flemington and having the opportunity to bring to life luxury experiences through the Lexus brand elements of anticipation, hospitality and sustainability."